15+ PE acquisitions in the Benelux between 2020 and 2025. Is your clinic ready? Read the market analysis →
Your Position

Is your clinic racing ahead of you, or are you the one steering it?

Every clinic owner faces a strategic choice. Which route suits your situation, your ambition, and your timeline?

1
Build & Invest
Scale up, add locations, become the market leader in your region or segment.
2
Optimize & Delegate
Work more profitably with fewer hours in the chair. Build a structure that runs without you.
3
Merger or Joint Venture
Capture economies of scale while retaining your own identity and control.
4
Succession & Partnership
Hand over to a partner or talent from your own team. Start early building transferable value.
5
Sale (Exit)
Make your numbers transparent and transferable. Build exit-readiness, even if a sale is still 2–5 years away.

Every route calls for a different strategy. Don't wait until you're out of breath to start thinking about the finish line.

The Health Scan

A strategic X-ray of your business

Not a generic checklist. The Health Scan™ is a bespoke audit, built on your data, your people, and your market.

Do you have a gut feeling about where growth is stalling, but lack a clear picture of the priorities? The Health Scan transforms that feeling into clear, evidence-based facts. From gut feeling to clarity. From priorities to growth driven by stability.

Module 1 measures what happened. Module 2 measures why it happens, up to 6 months before the numbers shift.

Focus on growth potential and margins
Business & Performance Scan™
Sector-specific KPIs, not the generic figures from your accountant:
Capacity, Utilization & No-Shows
Your calendar is your most valuable asset. The Business & Performance Scan measures the utilization rate of your treatment rooms and equipment, and maps out unused potential. By smartly managing no-shows and peak hours, you maximize revenue per square meter.
Productivity & Team Structure
How does the effort of your (medical and support) team relate to revenue? We provide clarity on productivity per FTE and the composition of your labor costs, ensuring your team performs optimally without becoming overburdened.
Revenue, Margins & EBITDA
Go beyond standard financial statements to gain insights at the treatment and product levels. Discover where your true profitability lies, which services boost your margins, and how to directly drive higher operating results.
Acquisition & Lifetime Value
Acquisition costs are rising, but what is the overall value per client? The Scan links your inflow and conversion rates to lifetime value, allowing you to pinpoint exactly where your marketing spend yields the highest return.
Building a team that accelerates
Culture & Leadership Scan™
6 benchmark pillars for medical aesthetics teams, not a generic HR questionnaire.
Culture, Safety & Structure
The bar for quality and safety in the medical-aesthetic industry is exceptionally high. We assess whether your workplace culture and operational processes align with these standards to prevent errors and foster a sense of calm.
Leadership & Mission / Vision
A clinic truly accelerates its growth when the team acts independently, guided by a shared long-term vision. We determine whether your leadership and vision provide a solid foundation for both commercial success and quality improvement.
External-Internal Gap & Retention
The experience a client has at the front desk or online must be mirrored and delivered internally. We bridge the gap between your brand image and daily practice, implementing a targeted retention strategy to keep your scarce talent on board.
GDPR & privacy safeguards
Your figures and your team's responses remain confidential. Both reports are linked to a project number, never to names. Furthermore, for the Culture & Leadership Scan, individual responses are never visible to the clinic owner; only aggregated pillar scores are reported.
Why this is different
The expertise behind these scans is built on over 20 years of hands-on industry experience: at the boardroom level with Allergan/AbbVie, within the management team and operations of Velthuis Kliniek, and through years of monitoring trends across 19 countries. This expertise makes the interpretation of the results unique. Reliable, sector-specific benchmark data for medical aesthetics is scarce in Europe; this is precisely the gap these scans fill.
Business & Performance + Culture & Leadership
Numbers tell you what happened; culture explains why. Together, they reveal where your untapped potential lies. You gain full command of the numbers driving tomorrow's energy, including a concrete integration report and a prioritized growth roadmap.
Investment tailored to you
Get in touch for a no-obligation proposal
Ready to act now? Let go of the daily grind and claim the strategic clarity your clinic deserves.
Book a free strategy call →

This is a snapshot of what your report looks like: linked to a project number, never to a name.

Sample scan report · Business & Performance Scan Module A
VCPH · CONFIDENTIAL
EBITDA margin
11.7%
❌ Critical: target ≥20%
LTV : CAC Ratio
100.9×
✅ Exceptionally strong
Room utilization
17.7%
❌ 790 slots/mo empty
Exit-readiness score
50/100
⚠ Immediate room for improvement
Approach

From intake to roadmap in 6 weeks

Efficient, with minimal burden on your team.

1
Week 1–3
Intake & Data
  • Kick-off meeting with management / leadership team
  • Questionnaires for the team and key roles
  • Submission of KPI data and reports
  • Optional: in-depth interviews
2
Week 4–5
Analysis
  • Benchmarking vs. industry & best practices
  • Culture and team analysis
  • Mapping opportunities, risks, and revenue leakage
  • Prioritization: impact vs. effort
3
Week 6
Report & Presentation
  • Comprehensive scan report by dimension
  • Prioritized growth roadmap
  • Executive presentation with Q&A
  • Recommendations by dimension
■
Comprehensive assessment report
Findings by dimension: performance, culture, patient journey, scalability, strategic position.
▲
Prioritized growth roadmap
A concrete list of priorities based on impact and feasibility, ready for immediate implementation.
▼
KPI dashboard & benchmark
Your performance measured against EU sector averages and best practices, broken down by practitioner and location.
●
Culture & team analysis
Insights based on validated questionnaires and in-depth interviews, unique for the medical aesthetic sector.
◇
Executive presentation & Q&A
A personal briefing for your leadership team, including time for questions and initial decision-making.
◁
Recommendations by dimension
Ranging from immediate "quick wins" to structural improvement initiatives, always linked to financial impact.
Book a call now → Send an email
Partnership

Three ways of collaboration

Implementation follows clarity: once you have identified your priorities, I can also assist with implementation if desired. The collaboration adapts to your situation, ambitions, and timeline. Fees are tailored; please contact me for a proposal.

Model A
Implementation Partner
Fixed project price · Defined scope & timeline

For clinics wishing to take action on top priorities following the initial assessment. We work out the levers that emerged from your Business & Performance and Culture & Leadership scan, using the same sector-specific approach, now focused on execution. Defined scope, a clear timeline of 8 to 16 weeks.

Ideal for: Rapidly addressing top priorities post-assessment
Model B
Strategic Monthly Partner
Monthly retainer · Minimum 3 months

For clinics seeking ongoing strategic counsel, balancing data-driven insights with the organization's human element, without hiring a full-time executive. Monthly sessions that translate figures, team dynamics, and market trends into concrete decisions.

Ideal for: Continuous strategic guidance
Model C
Fractional Director
Intensive retainer · Minimum 3 months

For organizations requiring temporary strategic seniority, whether during a transition, a management team vacancy, or as a bridge to the next phase. I work operationally within the business, leveraging over 20 years of experience on both the clinical and private equity sides of the table.

Ideal for: PE portfolios, growth sprints, and exit trajectories

Fees are always tailored and depend on scope. Get in touch for a no-obligation proposal →