15+ PE acquisitions in the Benelux between 2020 and 2025. Is your clinic ready? Read the market analysis →
The Market Today

The acquisition wave, in numbers

This isn't hype. These are facts from credible sources, about what's already happening in your market.

€3.38 bn
Benelux medical aesthetics market, 2024–2033
CAGR 10–15% · Reed Intelligence, MarketsandMarkets 2025
15+
PE acquisitions in the Benelux between 2020 and 2025
Hundreds of locations moving from solo to chain
1.2 M
Injectable treatments in the Netherlands in 2025
500K+ unique clients · Injectablesbooking.nl 2025
20–40%
Sharper purchasing prices for chains vs. solo clinics
Structural cost advantage from scale
Who's buying?
Vendis Capital
Platform: Aesthetic Enterprises
  • SOAP, Fairday Clinics, ABC Clinic, Zipper Clinics, Looy Clinics
  • 29 locations in the Netherlands
  • Buy-and-build, focus on non-invasive treatments
BB Capital
Platform: Cosmetique Totale
  • 200+ locations in the Netherlands, Germany, France, and Belgium
  • Started with 1 location in 2020
  • Acquired Van Lennep Kliniek (2025) as its 12th add-on
Bencis Capital Partners
Platform: Leading Aesthetics Group
  • 6 premium clinics, founded 2025
  • Focus: injectables, skin therapies, hair transplants
  • Goal: European market leader in the premium segment
Verlinvest
Platform: Faceland
  • 50+ clinics across Europe (Benelux, Germany, Switzerland, Italy)
  • Took a majority stake (~70%) in 2023
  • Expanded via Juneco Italy (2024)
Your value doesn't lie in how hard you work in day-to-day operations, but in how far your business can grow and perform independently of you.
A few pillars that contribute to your value
  • Medical autonomy and transferability: a clinic that relies on the organization's strong brand and protocols, rather than on the reputation of one specific practitioner.
  • A self-managing team: processes and systems are set up so operations continue even if you're away for a month.
  • Transferability: a business that is entirely dependent on its founder is hard to sell, and ultimately holds little value for an outside party.


Recent Insights

What I share with clinic owners and investors

A selection of recent observations on growth, market, and teams.

Growth & Scalability
Scaling requires architecture, not just more doctors
View on LinkedIn →
Strategic Choices
5 paths for the future of your clinic
View on LinkedIn →
Market Consolidation
Consolidation in the aesthetics industry
View on LinkedIn →
Team & Culture
High-performing teams & psychological safety
View on LinkedIn →
Patient Journey
The patient journey: it's about trust, not just data
View on LinkedIn →
Retention
The €220 you keep paying, over and over
View on LinkedIn →