15+ PE acquisitions in the Benelux between 2020 and 2025. Is your clinic ready? Read the market analysis →
Situations You'll Recognize

Patterns I see time and again in this market

Situations I know from the inside, from years of working in and with clinics, from the treatment floor to the boardroom. Do you recognize yourself in this?

Growth & Scalability
Packed schedule, stagnant growth, and no idea where to start
Growing clinic · Multiple locations · Full calendar, flat numbers
What I often see
An owner works 55 hours a week, yet growth barely moves. The lead-to-consult ratio sits well below the norm, room utilization is low, and the team has shifting expectations about who's responsible for what. Being busy is visible. Direction isn't.
What this requires
First understand where the real bottleneck sits, rather than assuming it's marketing. It's often a combination of unclear role division, no active recall system, and a calendar that's reactive rather than managed. The solution is almost always simpler than expected, but you have to be able to see it first.
Bottleneck clearly mapped Room to grow without extra marketing spend Owner back in the driver's seat
Exit Preparation
The clinic is growing, but the numbers don't tell the full story
Solo clinic · Strong revenue growth · PE conversations on the horizon
What I often see
A clinic owner with a loyal patient base and visible growth is heading into conversations with an investor. But the EBITDA margin sits below 15%, there's no KPI documentation, and processes depend entirely on one person. The feeling: "I've built something valuable, but I can't prove it."
What this requires
Insight into the real margin structure. A PE checklist that proves what's actually there. Processes that are transferable, not tied to the owner. Exit-readiness isn't something you build right before a sale; it takes 12 to 24 months of preparation.
EBITDA structurally higher Processes made transferable Stronger at the negotiating table
Post-Merger Integration
One platform on paper, yet the teams work past each other
PE portfolio · Multiple locations · Merger recently completed
What I often see
After an acquisition, clinics have been brought under one platform. The spreadsheets add up. But the atmosphere is tense: practitioners from the acquired clinic feel like second-class citizens, the patient journey differs by location, and conversion rates vary sharply. The culture gap is bigger than expected.
What this requires
Not a reorganization plan, but an honest conversation about what's really going on. A culture measurement that makes the tension visible. A shared protocol for the patient journey. And leaders who understand that you don't merge people with a PowerPoint.
Culture gap made visible and discussable Shared KPI framework Patient journey standardized
What Clinics Say About our Partnership

Straight from client surveys

Below you'll find how leading clinics experience our partnership, on professionalization, scalability, and value creation. Both clients explicitly consented to having their experiences shared by name.

Medical governance, risk management & team retention
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"You enabled the lift I absolutely needed at that moment."

Dr. Annemarie van Rosmalen
Van Rosmalen Kliniek
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Van Rosmalen Kliniek faced the challenge of professionalizing and taking the operation to the next level, while maintaining uncompromising medical quality and tight risk control.

Medical Governance & Risk Management — in-depth knowledge of the aesthetics industry (including danger zones and advanced treatments) to ensure medical quality and mitigate risks, crucial for investors.
Customer Journey & Value Creation — optimization of the entire patient journey. This resulted in measurably better reviews, sharper intake assessments, and a stronger commercial foundation.
Team Development & Retention — accurately assessing medical talent (physicians and skin therapists) and driving their development, continuing education, and deployment with purpose.

"What's decisive for me is that I can fully trust your knowledge and way of working. Communication is pleasant and clear, allowing me to hand things over with confidence, knowing it will be handled well."

Lasting result: lasting retention, a shared vision across the entire team, and an organization with rock-solid operational strength.
Strategic vision, scalability & premium positioning
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"Meike taught me how to catch bigger fish."

Dr. Joost Kroon
Joost Kroon Kliniek
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"A long-term strategy that still stands, years later"

Strategic Direction & Future-Proofing — setting out a long-term vision that, years later, still forms the foundation of the business, essential for stability pre- and post-merger.
Commercial Optimization — focusing on optimizing the consultation process, defining a unique market position (the 'why'), and attracting the right, profitable client segment.
Financial Impact — a demonstrable increase in revenue per client and rock-solid retention rates.

"Excellent experience. The mission, strategy, and philosophy we developed together still hold true for me today."

Recommendation: in his own masterclasses, Dr. Kroon has since consistently stressed the importance of strong business consultancy and sharp positioning in a consolidating market.
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