15+ PE acquisitions in the Benelux between 2020 and 2025. Is your clinic ready? Read the market analysis →
Why Meike

20+ years on every side of the table

The boardroom at Allergan/AbbVie (€20M P&L, 19 countries as a business consultant), the management table at Velthuis Kliniek, and Managing Director of an AI SaaS scale-up. I know this industry from the treatment floor to the investor's table, and I build my advice on that combination, not on a theoretical framework.

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Background

A career built across all facets of the market

Meike Kerstens, Strategic Partner Value Centric Partners in Healthcare
Meike Kerstens
Founder & Strategic Partner, Value Centric Partners in Healthcare

My career isn't a straight line. It's a deliberate journey right through the medical aesthetics industry. From hands-on operations and cultural change programs in the early 2000s, through business consulting for clinics across Europe, to the boardroom as General Manager at Allergan Aesthetics.

As Senior Manager International Business Consulting at Allergan, I expanded the consulting program from 10 to 19 countries, covering Europe, Asia, Brazil, the UAE, and Australia. That gives me a perspective on the aesthetics market that most advisors simply don't have: I know what the challenges look like in Amsterdam, Dubai, São Paulo, and Tokyo.

"I'm not a consultant who merely describes the market. I'm someone who has worked in it for years, and it's precisely for that reason, I can bridge the gap between what is happening on the floor and what the figures tell us."

As an Insights Discovery® Accredited Practitioner and former consultant in cultural change, I also understand the human side of organizations: the behavior, dynamics, and the invisible forces that determine whether a strategy truly holds or stays dead on paper.

Medical Aesthetics Business performance Exit Strategy PE Transactions Cultural change Insights Discovery® Leadership alignment International Markets SaaS & AI (MedAesth.) Interim management
International Market Experience
Netherlands Belgium & Luxembourg Europe (19 countries) Asia Brazil UAE Australia
Founder & Strategic Partner
Value Centric Partners in Healthcare
2026 – present
Independent strategic advice for clinics, physicians, PE firms, and healthcare businesses in medical aesthetics. Free from institutional interests; always prioritizing the interests of the clinic and the patient.
Managing Director
RealFaceValue
2024 – 2026
Led an AI-driven SaaS company for medical-aesthetic imaging. Product launch, market strategy, and P&L. Organizational restructuring and team alignment under high-pressure conditions.
General Manager Benelux
Allergan Aesthetics (AbbVie)
2020 – 2024
Board member with full P&L responsibility for Belgium, Luxembourg, and the Netherlands. Integrated three countries into one high-performing Benelux team.
  • €20M revenue: toxin market share up to 60%, fillers up to 36%
  • Successfully led the Allergan → AbbVie integration
  • Earlier, as Interim GM: +9% market share during COVID
Senior Manager International Business Consulting
Allergan · International Business Excellence
2016 – 2019
Strategy and worldwide growth of the International Business Consulting program. Expanded the program from 10 to 19 countries, active across Europe, Asia, Brazil, UAE, and Australia.
Business Consultant Medical Aesthetic Practices
Allergan · Benelux & Alpine
2011 – 2016
Direct guidance for medical-aesthetic clinics on business performance, conversion, and organizational development.
  • Clinics achieved 40–80% revenue growth
  • Sustainable business improvement driven by behavioral change
Manager CRM & Manager Sales
Equipe Zorgbedrijven / Velthuis Kliniek
Earlier years
Patient journey, CRM, sales, and project management from the operational core of leading aesthetic healthcare businesses in the Netherlands.
Consultant Cultural Change
Mega Group
2000 – 2002
Coaching and cultural change management. An approach that connects human behavior with organizational performance.
Certifications
Accredited Practitioner, Insights Discovery® (2009)
Essentials of Strategy, RSM Erasmus University (2014)
Academy for Counselling & Coaching (2007)
Management Training, DOOR Training (1999)